Majorities of most news audiences say they want news with no political point of view, including seven-in-ten or more Colbert and Daily Show viewers, Economist readers, NPR listeners and readers of the New Yorker and similar magazines. NBC Universal Domestic Television Distribution Has Sold Hit Daytime Show "Martha" in More Than 90% of U.S. for 2006-2007 TV . NBC Nightly News with Lester Holt reaches nearly 30 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, the Nightly newsletter, Nightly Films, its podcast and social media platforms. Comedy Central, reported a similar falloff. Just 22% of the public identified Germany as the country that Angela Merkel leads. Its Saturday round averaged 1.61 million viewers. MSNBC had a particularly hard time attracting viewers from the advertiser-coveted demographic of adults aged 25-54, with its top show in the category, "The Rachel Maddow Show," finishing No. (Thats 258,472 since yesterday morning.). Capt. The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. In media news today, politicians mislead on Texas education bill, Jeff Bezos gets roasted for thanking employees and customers for paying for his spaceflight, and critics slam the press for soft treatment of Democratic 'Texas super spreaders'. Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. The AUDIENCE MAP series continues with a look at the detailed demographics for NBC's primetime schedule for this season to date. World News Tonights ratings also include 3:30pm airings in Los Angeles and San Francisco. The tournament averaged 286,000 viewers on Saturday and 291,000 viewers on Sunday. The CBS Evening News was well behind with a total audience of 5.325 million. WarnerMedia: In 2011, TNT was one of four cable networks to average over two million (2.32) viewers in primetime. The newscast also tops CBS by +407,000 (+60%). A look at the demographics of cable news channel watchers. On the other hand, the regular viewers of Rachel Maddow are mostly liberal (57%); this is the only news audience tested in which liberals make up a majority. That's +33% more than CBS in total viewers, and +41% more in the. Nightly News also marks its largest total viewer audience since Dec. 2020, and leads CBS Evening News by +3.253 million (+61%). Nearly two-thirds (64%) of the regular readers of magazines such as the New Yorker, the Atlantic and Harpers are college graduates, as are 63% of readers of the Economist and Bloomberg Businessweek. Per Nielsen's data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and. What the data says about gun deaths in the U.S. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. They range from late 50s to late 40s. For our partners, were setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio. In 2011 TNT had top rated dramas as The Closer, Rizzoli & Isles and Leverage. The 10th season of The Blacklist averages a 0.24 rating in the 18-49 demographic and 2.32 million viewers. Current hosts Savannah Guthrie and Hoda Kotb, along with bit players such as Craig Melvin, Carson Daly and Jenna Bush Hager, havent resonated with Americans the way their predecessors did. Ron DeSantis. There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. This never happened. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. Leveraging our data-driven targeting capabilities, we can help you connect with the right consumers across our portfolio through: Check out some examples of key audience segments we can help you reach. The FDA granted full approval to Pfizers Covid vaccine for those 16 and older; President Biden on Monday urged more Americans to get vaccinated; so did Donald Trump on Saturday (but he got booed); and Dr. Anthony Fauci said on TODAY there was a reasonable chance that vaccines for children under 12 could start in the late fall or early winter. The biggest differences come, not too surprisingly, along party and ideological lines (some viewers may well be hate watching the news on the other side of their political beliefs): These differences become more apparent when looking at how viewers stand on key issues. Nearly a third (32%) of regular Times readers are younger than 30. Quotes displayed in real-time or delayed by at least 15 minutes. Mark Murray is a senior political editor at NBC News. Disney acquired the broad-based network in 2019. The Tonight Show Starring Jimmy Fallon was this summers top late-night show in 18-49, winning over Late Show With Stephen Colbert and Jimmy Kimmel Live.. 2023 Variety Media, LLC. "There are obviously bigger industry trends at play but the show is a non-factor. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. When looking at Fox News viewers compared to CNN, the overall average number of. ViacomCBS: In 2011, MTV was benefiting from the popularity of Jersey Shore and Teen Mom had averaged 1.19 million primetime viewers in 2011. In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. The roundtable program averaged 3.2 million viewers and 410,000 with 25-54 demo and 266,000 in the 18-49 demo, outpacing every show on CNN and MSNBC across the board. On Thursday night, MSNBC ranked #1 again in total viewers, averaging 6.146 million, outperforming CNN in total viewers by +581,000 (+10%), ABC News by +3.2 million (+107%), CBS News by +4.2 million (+210%), and FOX News by +3.2 million (+108%). Fox News Joseph A. Wulfsohn contributed to this report. Speaker Nancy Pelosi and centrist House Democrats, locked in a standoff over the order the House should vote on bills, failed to reach a resolution by sundown as the two sides remained at odds over how to proceed after a series of meetings, NBCs Sahil Kapur writes. At least right now. Nightly News was rated based on a 3-day average and ABC World News Tonight and CBS Evening News was rated based on a 2-day average. Going back ten years ESPNs average primetime audience delivery was 2.34 million. Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. Accessed March 02, 2023. https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Statista. 1 drama in 18-49 for the fifth year in a row and Americas Got Talent has been the most-watched summer unscripted program for the past 16 seasons. (+1) 202-857-8562 | Fax Among the low points for "Today" over the last decade was the wrenching departure of fan favorite Ann Curry, who was forced out in 2012. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). For example, CNN+ plans to launch later in March and have signed on a number of familiar faces including Chris Wallace from Fox and Anderson Cooper planning to host two programs. A new, sixth episode of NBC's syrupy romantic family drama, "This Is Us," led Tuesday night's primetime fast affiliate ratings both in total viewers and in the key, adults ages 18-49 . Also, since 2011, TLC has emerged as a top-tier cable network audience averaging 1.03 million primetime viewers in 2021, an increase from 2011. Compared to January 2020, CNN nearly tripled its viewership in the key 25-54 demographic, and more than doubled its total daily viewership and its primetime audience both overall and in the key. "Its 40th . As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. FORMER TODAY ANCHOR ANN CURRY STILL DOESNT KNOW WHY NBC NEWS FIRED HER. NBC News brands include NBCNews.com, msnbc.com, TODAY.com, NBCPolitics.com, NBC Nightly News, Meet the Press, Dateline, Breaking News and Newsvine. Almost all regular audiences were at least as likely as the general public to get this question right. You only have access to basic statistics. Additionally, Nightly News is #1 in A18-49 with1.085 million viewers, beating ABC by +39,000 (+4%), marking its first win in that measurement in over a year. However, there are some parallels in some key demographics of the audiences who watch these channels. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. A paid subscription is required for full access. 1 network morning show among the 25-to-54 age group that matters most to advertisers. 363,267,789: The number of vaccine doses administered in the U.S., per the CDC. In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable, said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, in a statement, NBC remains a pillar of strength both within our portfolio as well as the larger television landscape, and were excited about the future as we continue to grow and connect our TV and streaming business.. "This season's top . Note: These are the final national ratings, including all live+same . The Federalist, by Eddie Scarry Original Article. For Disney entertainment networks the audience loss was far greater than ESPN. Learn the AllSides Media Bias Rating for NBC News (Online). This was the highest-rated week in primetime in MSNBC history. Over the past ten years the audience delivery tumbled by 66% and averaged 399,000 primetime viewers. The audience delivery has since dropped by 71% and averaged 423,000 viewers in 2021. Yet there are some notable exceptions. Many of the most popular news sourcesnetwork evening news, daily newspapers and morning news, for examplehave audiences whose partisan and ideological breakdowns are fairly similar to the publics. NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012 In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video. Some Democrats are already uneasy with more wide-ranging reforms, especially in states like New Jersey with a heavy industry presence. Former NRCC Polling Director Caitlin Reed joins Public Opinion Strategies. Well be looking at the most pivotal choices Democrats face in their $3.5 trillion budget bill all month at First Read. As a Premium user you get access to the detailed source references and background information about this statistic. Fox News host Greg Gutfeld also received fantastic news this week after his show "Gutfeld!" has ruled late-night television, averaging 2.1 million viewers through 2022, Nielsen Media Research showed, the Washington Times reported. Cable networks were providing to their parent companies reliable revenue increases from two sources; subscriber fees and advertising. The percentage is down substantially from 2010, when 70% knew the Democrats controlled the House. ", CNN BOSS JEFF ZUCKER, FORMER KING OF MORNING SHOWS, CANT FIX NEW DAY DISASTER. Wall Street is now looking for revenue growth from streaming video. In 2021 the primetime audience declined by 67% with 504,000 viewers. About half (51%) have family incomes of less than $30,000, while three-in-ten have $30,000-$74,999 incomes. Former New York gubernatorial candidate and Rep. Lee Zeldin (R-N.Y.) announced on Wednesday that he is launching a political action committee to back candidates who will help increase Republican tu "Frankly, the news agenda is hardly more positive in 2021, with crime, border problems, inflation, and COVID variants needing to be covered. The viewer hemorrhage was magnified by the fact it happened in the winter tra FNC continued to grow its audience share, occupying more than half the audience in total day viewers (55%) and the 25-54 demo (56%) and in primetime across both categories (56% P2+ and 56%. 3. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. Nonetheless, in 2021, Fox News still averaged 2.39 million primetime viewers, an increase of 27% from 2011. First Read is your briefing from "Meet the Press" and the NBC Political Unit on the day's most important political stories and why they matter. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. Read our research on: Congress | Economy | Black Americans. Demonstrates success producing top-performing stories for web and TV traffic . August 10, 2021 2:48pm. In, Statista. These solutions include: Reaching audiences at scale means aggregating viewers across the portfolio AND across screens. Engaging Consumers in Better Ad Environments. The reason theres bipartisan agreement on reforming the Part D benefit to create an out-of-pocket cap and the reason PhRMA supports that is because it would make the pharmaceutical industry more money, Rachel Sachs, a law professor at Washington University in St. Louis, told NBC News. (Thats 1,417 since yesterday morning). NBCUs portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content. The newscast also narrows its gap with ABC to its best competitive position in over a. Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. ABC ended up with 4.307 million, while Fox placed last with 3.558 million. Not surprisingly, many top-tier cable networks have reported double-digit declines in primetime audience delivery since 2011. The group of centrist Democrats object to Pelosi's plan to begin work on the budget measure and to wait to pass the infrastructure bill.. The broadcast provides the latest on the days top stories, going beyond the headlines to uncover how peoples lives are affected by the world around them. Law & Order: SVU. Regular viewers of daytime talk shows are less educated than the public as a whole. Typically, interest in NBCs multi-billion dollar investment sends viewers flocking to the network for feel-good stories and on-location reporting ahead of the games. The public was asked four questions to measure knowledge of political news and current events. Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. To use individual functions (e.g., mark statistics as favourites, set I cover political media--and media politics. Despite these sharp declines in viewing, cable networks continue to garner more viewers than either streaming and broadcast TV. 8.3 million viewers - Average nightly viewers of NBC's "Nightly News" Dec. 2020. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. On the last night, NBC News averaged 2.154 million viewers, outperforming CBS News by +170,000 (+9%), and among A25-54 viewers, NBC News averaged 568,000, leading CBS News by +96,000 (+20%). NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). A majority of Americans (55%) say they trust a few news sources more than others; fewer (42%) say the news media are pretty much the same. These opinions have changed very little since 2004. There is a similar pattern when it comes to the family incomes of regular news audiences. Get full access to all features within our Business Solutions. NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. Bad news first: The two-episode premiere of Magnum P.I. Lauer remained the shows biggest star until he was fired in 2017 at the height of the #MeToo movement, further damaging the shows legacy. AMC Networks: In 2011, AMC was benefiting from three iconic original scripted dramas Mad Men, Breaking Bad and The Walking Dead, averaged 1.19 million viewers in primetime. . Market data provided by Factset. Of course, despite cord cutting and more competition there remain far more cable channels available in homes than streaming providers of broadcast networks. Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. Ben Kamisar is a deputy political editor in NBC's Political Unit. 30 News Breakfast achieved a combined average audience of 272,000 across the main channel 19. Holt also anchors Nightly News Kids Edition. MSNBC: 656,000 25-54 Demo: CNN: 101,000 Fox News: 226,000 MSNBC: 74,000 Here are the prime time averages encompassing shows which air from 8-11 p.m. in total viewers and the 25-54 demo for. Per Nielsens data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and NBC up top with a 1.0. For more information about NBCUniversal, please visit www.NBCUniversal.com. "After a bruising 2020 election year and the depressing coverage of COVID, it is no wonder that viewers don't want to start their day with news shows, even with the chatty features sprinkled in," McCall told Fox News. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. Ten years later AMCs audience delivery dropped by 57% to 504,000 viewers. With that much money at stake, expect fireworks in the coming weeks. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. In contrast, political talk shows, particularly conservative talk programs, have older audiences. Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). In the younger demoviewers 18-49NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABCs World News Tonight (1.046 million viewers) and CBS Evening News (678,000 viewers). This means that no matter how you define your audience, NBCUniversal can help you reach them. The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. This statistic is not included in your account. 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